01 full resume

FTLO TRAVEL

Director, Sales & Marketing

Feb 2020 – Present

Joining the team a few weeks prior to Covid-19, my original job function pivoted from scaling organic marketing strategy to paid and partnership opps to focusing solely on organic strategies for community engagement and trip sales. As head of the Marketing & Sales teams, I implemented new internal processes and tools to optimize team workflow by automating as much as possible. As a result of organic marketing strategy, I brought in nearly half a million in international travel sales during Covid-19 with zero marketing spend.

Responsibilities:

Develop, manage & execute cross-channel, full-funnel marketing campaigns and asset creation.
Scale organic social strategy and partnerships to grow and nurture FTLO community.
Implemented and managed internal processes to optimize cross-department workflow to ensure sales, marketing and operational teams are aligned.
Project management lead on all internal marketing and sales related projects.
Managed the work flow and career development of the marketing team.
Responsible for tracking and reporting on all campaign performance on weekly, bi-weekly or monthly cadences.

Accomplishments:

Lead on organic marketing campaign that drove 35% of YTD sales in the matter of 2/mo.
Sole lead on all marketing and partnership strategy for company.
Implemented new platforms and API integrations to optimize sales, marketing and operational team organization.

THE VENUE REPORT

Associate Director, Sales & Marketing

Aug 2017 – Nov 2019

Originally hired as the Senior Account Manager, I hit the ground running building an account management department leading global marketing of B2B venue clients. Developing the marketing strategy and creative production process from beginning to end, I was able to significantly improve internal workflow and tracking capabilities - setting up our team for success with larger paid brand campaign opportunities. I was then promoted to Associate Director of Sales & Marketing where I became sole lead on all full-funnel product, brand, content, and paid client marketing strategy – managing all campaigns from ideation to implementation to reporting.

Responsibilities:

Developed, manage & execute cross-channel, full-funnel marketing campaigns for all brand, content, product and paid client initiatives to scale B2B and B2C business across all company verticals.
Lead on creative content production shoots for brand and client marketing initiatives.
Worked alongside the Product team to develop the marketing strategy for go-to-market launch campaigns to scale B2B and B2C business.
Developed and implemented internal processes to optimize cross-department workflow to ensure sales, marketing and product teams are aligned on roadmap priorities and deadlines are continuously met.
Built and managed the companies account management department – managing all client's marketing campaigns from ideation to implementation.
Responsible for tracking and reporting on all client campaign performance on weekly, bi-weekly or monthly cadences.

Accomplishments:

Built and managed the entire Account Management department from scratch. Developed and implemented an internal workflow process as well as external client management process for all clients.
Sole lead on marketing strategy for all company and client initiatives.

Additional Titles Held: Senior Account Manager

SOJRN

Director, Brand & Creative Strategy

Nov 2020 - Present

FTLO Travel launched a sister company, SOJRN, and I am operating as Head of Marketing leading brand identity and go-to-market launch strategy.

Responsibilities:

Lead on go-to-market launch strategy and brand identity.
Designed and built website and go-to-market assets including: social pages, social assets, launch email, new lead email drip campaign, logos and press kit materials.

22SQUARED

Account Supervisor

Dec 2014 - July 2017

Beginning my career at 22squared as an Account Executive, I quickly grew to Senior Account Executive to my final role as Account Supervisor. During my tenure, I managed full-scale advertising campaigns for the largest account of record, Southeast Toyota. Working directly with clients, I also was responsible for cross-department project management as well as junior-level team career development.

Responsibilities:

Account lead and key client contact in the management of day-to-day and large-scale fully integrated vehicle campaigns for Camry, Corolla and RAV4 for 2+ years. This includes managing strategy and media recommendations as well as overseeing & facilitating execution of all creative deliverables (Broadcast TV & Radio, OLV, Macro Influencer, Social, Display, Native, Website).
Account lead on Regional Sales Event for 3+ years, which includes managing strategy and media recommendations, as well as oversee the execution of all deliverables (Broadcast TV & Radio, Display, Website, Social, Native, Print and POP executions).
Lead on multiple online videos and social content production shoots for Camry, Corolla and RAV4 vehicle launches from creative strategy to pre-production, through final asset launch.
Lead on influencer marketing and ambassador programs for hero vehicles.
Responsible for the growth and development of four AE and AAEs through weekly check-ins and monthly development meetings.
Oversight on all Display, Social, Retargeting, Native, Audio and OLV initiatives.
Lead on omni-channel campaigns for Corolla, RAV4 and Regional Sales Events.
Support on Billing, Analytics and SEM initiatives.

Accomplishments:

First SAE lead on integrated broadcast production shoot for the largest sales event of the year.
Lead on first-ever 3D music video production shoot and website development for Toyota.
Organized and led a Micro-Influencer event with the National Toyota PR team.
Developed, led and executed series of educational social & digital marketing webinars for Tier 3 Dealerships and respective agencies.

Additional Titles Held:

Senior Account Executive
Account Executive

SCOUT MARKETING

Account Executive

Aug 2014 - Dec 2014

At Scout Marketing, I was lead on multiple food & beverage clients managing day to day client communication and creative development. I was also lead Account Executive on new business where I was able to assist with pitch strategy and research opportunities.

Responsibilities:

Led daily communication with +3 accounts as well as aid on multiple new business pitches.
Responsible for creating and trafficking all national broadcast, digital and website creative.
Planed, executed, and reported learning’s from local focus groups.
Monitored annual budgets and generated client invoices.

BDDO

Assistant Account Executive

Oct 2012 - June 2014

Beginning my career at BBDO as an AM intern, I was quickly hired full time to work on the largest account of record, AT&T. With a focus on regional initiatives, I managed refining national messaging to a tailored market. I was also the support on the national Samsung Galaxy 4 launch campaign. With a proven track record of exceptional project management, I was asked to assist the Project Management department for a summer where I created new process efficiencies that were then rolled out agency-wide.

Responsibilities:

Worked closely with Clients, Partner Agencies, and Creative teams to execute and manage all TV, digital, print, radio, outdoor and social media inventory for all of AT&T's local retail advertising in the Central region.
Support on national Samsung Galaxy Active campaign – managed, developed and implemented all TV, Radio, Print, Social, Digital (Rich and Standard) media.
Member of the Phone Matrix Team – responsible for managing the photography and retouching all upcoming devices to be featured in future print, digital, and outdoor advertising nationwide.
Responsible for assigning AD-IDs for all Retail and Line of Business Radio spots.
Account Coordinator mentor and Intern Training Manager.

Accomplishments:

Developed and presented process efficiency opportunities to entire Account Management and Project Management departments and executive team which were later implemented as company wide process initiatives.

Additional Titles Held:

Project Manager (Volunteer)
Account Coordinator
Account Management Intern

Testimonials

02 testimonials

MANAGER

"Bailey is one of the strongest big picture thinkers on our team. Change doesn't scare her, it excites her. She possesses every technical skill needed to excel in her role and constantly seeks out opportunities to learn new skills and expand her knowledge base to make informed strategic decisions for her clients.

Her interpersonal skills are superior- she is respectful, builds tight relationships across all departments and seeks opportunities to collaborate with others to improve projects and processes. She is particularly adept at the soft skills that can be hard for others to grasp and makes her an invaluable member of our team."

COLLEAGUE

"Bailey is an unbelievable swiss army knife of sales, product marketing, client service, and marketing strategy. While Bailey began her work at TVR overseeing all our sold deliverables as Senior Account Manager, she quickly got her hands dirty solving for other needs across the company. For example: Bailey stepped up to organize and coordinate product marketing for a new custom page on site. The time-sensitive campaign had been delayed due the departure of a colleague, but Bailey took over the entire process and worked across the editorial, paid media buying, and creative teams to design an omni-channel campaign driving record low CPAs through the campaign. This is just one example of what Bailey is able to do every single day."

DIRECT REPORT

"Bailey is a strategic thinker, able to handle asap fire drills, absolutely, but constantly looking at the long game of how client relationships are maintained and how products grow and improve. Countless accounts would never have been renewed, and countless product improvements wouldn't have been made without Bailey. Her love language (ha!) is processes, and seeing team members work seamlessly together toward a final deliverable. And of course, Bailey was an incredible mentor and advisor. She is a true leader and inspiring mentor who takes her work incredibly seriously but is always willing to laugh and joke with the rest of the team."