Hi, I'm Bailey.
Governed by lists, driven by ​data, and inspired by all that is creative and innovative.
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With nearly 15 years of experience in the ever-evolving world of marketing, I have mastered managing omni-channel marketing tactics, full-funnel advertising campaigns, content production & business development strategy at both large-scale creative agencies and global start-ups. I've worked alongside world-class brands and have developed a passion for building and scaling companies to new heights.​​
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Native to the Carolinas, I chased a sunset west and found my forever home in San Diego. When I'm not building and marketing inspiring brands, you can find me in the water, on a mountain, or exploring new destinations near and far.​​
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It's nice to meet you!
Work Experience
Feb 2025 - Current
Feb 2020 - Current
Nov 2022 - Sep 2023
Aug 2017 - Nov 2019
Dec 2014 - Jul 2017
Oct 2012 - Nov 2014
Ember & Tide Collective, Founder
Helping startups and small businesses build unforgettable brands that are both strategically grounded and visually compelling.
FTLO Travel, VP Brand & Community Experience
Oversee the Brand & Community Experience teams to develop company brand storytelling that extends through the entire lead & customer life cycle from top to bottom.
Sojrn, Head of Sales & Marketing
Assisted in the development of the Sojrn brand from ideation to full-scale production.
The Venue Report, Associate Director of Marketing
Developed the marketing strategy and creative production process from beginning to end for all B2B and B2C clients as lead on all full-funnel product, brand, content, and paid client marketing strategy – managing all campaigns from ideation to implementation to reporting.
22squared, Account Supervisor - Toyota
Managed full-scale advertising campaigns for the largest account of record, Southeast Toyota. Working directly with clients, I also was responsible for cross-department project management as well as junior-level team career development.
BBDO, Account Executive - AT&T
Managed regional advertising campaigns for the largest account of record, AT&T. With a proven track record of exceptional project management, I was asked to assist the Project Management department for a summer where I created new process efficiencies that were then rolled out agency-wide.
"Bailey is one of the strongest big picture thinkers on our team. Change doesn't scare her, it excites her. She possesses every technical skill needed to excel in her role and constantly seeks out opportunities to learn new skills and expand her knowledge base to make informed strategic decisions for her clients"
Manager
